How Alex Hormozi Fixed My Automation Sales

When I first started selling automations, I made the same mistake most experts do: I sold one-off projects.

A client would pay me $3K for a setup. I’d deliver. Then I’d cross my fingers and hope they’d come back or send a referral. Sometimes they did, most times they didn’t.

It wasn’t the automation that was broken—it was my sales model.

Then I read Alex Hormozi’s new book, $100M Money Models. That’s when it clicked.

Hormozi doesn’t just talk about acquiring customers. He talks about structuring value so one customer can grow into $15K, $20K, even $100K over time. That’s exactly what my automation business was missing.

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Here’s how I restructured:

• Attraction: Start with a free automation audit or give away n8n workflows. This lowers the barrier and gets prospects into the system fast.
• Upsell: Once they see the gaps, I show them my full Corporate Automation Library (30+ ready-to-deploy workflows). That’s where the bigger value lands.
• Downsell: For prospects tight on budget, I offer flexible plans. No dead ends, just alternate routes.
• Continuity: This is the real breakthrough. Monthly workflow additions + maintenance turn my projects into ongoing revenue. Predictable for me, invaluable for them.

The insight that changed everything?

When someone sees their first workflow live, they don’t celebrate and walk away. They immediately spot ten more processes they want automated. Their appetite grows, not shrinks.

That’s when CAL Pro becomes the obvious choice. I’ve already proven I can solve one pain point, so they trust me to solve the rest. From grunt work to genius work—one workflow at a time.

And the results? My average client value jumped 5x. My revenue became consistent. And I stopped chasing projects and started building a system that compounds.

Hormozi’s model wasn’t about inspiration—it was about execution.

Want the Exact Workflow?

We’ve documented everything inside the Corporate Automation Library Pro — our private vault of tested automations.

Inside, you’ll find:

• The full 50K Lead Research workflow
• 2–3 new systems added weekly (content, sales, lead gen, retention)
• Frameworks proven in real businesses

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